When it comes to entrepreneurship, the saying “Go big or go home,” can be interpreted to mean that if your business if not big in size, then it somehow doesn’t count. I disagree with that philosophy. Bigger doesn’t necessarily mean better, and it sure doesn’t mean stronger or more profitable. In fact, a woman-led business that is too big to for the leader to comfortably lead, and still have a meaningful personal life, is probably too big no matter what the size.
Over the years, I’ve had multiple opportunities to increase the size of the Indie Business Network. People have offered to sell me their businesses from time to time. I have also considered taking out loans to staff up and hire more people so the Indie Business Network could become bigger. While I admire people who choose to grow in size, I know it’s not for me … at least not at this time in my life. And for me, that’s OK.
After coaching and mentoring entrepreneurs for over a decade, I concluded that women tend to embrace using social media for business more quickly than men. This infographic seems to indicate that my conclusion is correct. If you are a woman business owner, this might be the most important tip I could share with you: leverage your relationship building instincts to expand your business through the efficient use of social media tools. Start with a blog and a newsletter, and then systematically share content across a manageable number of social media outlets. You’ll be glad you did.
Infographic courtesy of Finances Online.com
Question: Are you maximizing the use of social media tools to build and sustain your business?
I’m very excited to share that I have been named to the Board of Directors of the North Carolina Natural Products Association. As such, I will be responsible for helping to govern the organization, and in particular, to assist with its public relations and media efforts. For those who don’t know, the North Carolina Natural Products Association is a non-profit organization dedicated to conserving, cultivating, and processing North Carolina grown medicinal plants. They have a great team already in place, and I’m thrilled to join them and to have the opportunity to make a positive contribution to sustainable agriculture in my adopted home state.
North Carolina is filled with an abundance of natural resources, and I’m excited to join forces with NC NPA to help Makers and creative entrepreneurs to cultivate and share the natural medicinal wonders that can be found here. If you’d like to learn more about the North Carolina Natural Products Association, visit their website and follow them on Facebook. To find out how you can become a supporter, click here.
I have been a part of at least one Mastermind group, sometimes more than one at a time, for several years. I have participated in virtual and in-person Mastermind groups. There are major differences between the two, but that’s for another post. This post shares how to start and manage a virtual Mastermind group, because its likely that you already have at least one virtual connection who you think would make a good Mastermind partner. There are also different types of Mastermind groups. This post discusses business Mastermind groups, but many of the principles I share would be useful to help you establish any type of Mastermind group.
Before I get to the 10 steps, I’ll first tell you what business Masterminding is and what it has meant to my business. A Mastermind group is a group of two or more similarly situated, like-minded people who gather regularly to address and solve their biggest business challenges. It’s different from coaching because there is no “coach.” In a Mastermind group, everyone is both coach and client.
I am looking forward to speaking at the Central soapers Workshop with other professionals, and hobbyists, in the soapmaking and bath and body business.
Pretty much every article I have ever read that discusses Facebook focuses on how much money Facebook makes, how many people use Facebook, and/or how to use Facebook for business. This article does none of those. I really don’t care how much money Facebook makes and I barely care how many people use it — though the statistics are pretty amazing on both fronts.
Facebook is of concern to me for two reasons. First, Facebook business pages appear in search engines. Second, Facebook helps me build my customer base. If Facebook didn’t do both of those things, I would not use Facebook.
I am looking forward to delivering the keynote at the Tennessee Soap and Candle Gathering. This will be my second time speaking there and I always have a good time.
I am often asked for blogging tips. Most people want to know what type of blog system to use, how to find the time to blog, how to know what to blog about, and how to integrate a blog seamlessly into a business model. Those are great questions, and I am happy to share from my experiences. (Now that I think of it, I do address these questions in my Indie Business Blueprint.)
While it’s important to learn “how” to blog, it’s even more important to know why you want to blog and what you expect to achieve by doing so. If you don’t have good reasons to blog, then doing it will be an unpleasant and unproductive chore. If you have good reasons to blog, you will figure out the best way to blog and enjoy the process because you can measure the results. To help you get to that place where you find your reasons to blog, I thought I’d share five of the most important reasons why I blog regularly, both here and over at the Indie Business Blog. I hope that knowing my reasons will empower you to explore your motivation and create your own fun, empowering and effective blog experience.
My cousin shared this video with me today. Not only does it showcase an extraordinarily smart dog, but it also reminds me that if I want something badly enough, I’ll find a way to get it. That goes for my life and my business. I hope it has the same inspiring effect on you.
Question: How does this video inspire you to go for it? You can leave a comment below.